The design and development of a website and app are where it all begins once you choose to take your business online.
Being two of the core pillars of your online store, they have to have a fixed base, yet a firm architecture that could be changed at any given time given the pace at which new trends and technologies tend to come to light.
There are countless benefits of having a solid website design. For starters, it gives your store a cool visual appeal, stimulates the viewer’s eye, and provides your customers with easy-to-understand options so as to make informed decisions.
Better known as a responsive web design (RWD), it’s where you would give your store a more dynamic look to make it change its appearance based on the size, style, and the screen of the device that it is being viewed at.
Now let’s take a look at Why Your Business Needs a “Responsive Web Design” and how it can transform your business to be more friendly to its users.
- Better speed & navigation
The No. 1 factor that influences our browsing and shopping experience is the speed of a site. The faster it loads, the more it is explored.
If your site/ app doesn’t load within a few seconds, then you may not have the chance to be listed in the Google search at all, and thus, end up getting no visibility in the digital market whatsoever.
The good news is that RWD can create dynamic pages that are lighter, faster, as well as easier to navigate around across all types of devices and platforms.
- Higher Google rankings
Speed, indeed, is not the only factor that matters if you want to nail higher Google rankings. Mobile compatibility or mobile apps, local searches, keywords, and hyperlinks are also some of the key areas that you must focus on.
And with a highly responsive website design, you can do just that without having to change the entire basic structure of your site, URL name, or addresses of the web pages.
Besides, a responsive website design and interactive user interface are crucial ranking factors themselves and shouldn’t be missed if you want to make the most out of google.
- Improved User-experience
User experience is the be-all and end-all of the whole website design and development. The goal is to give your audience a one-stop shop for all their shopping endeavors and needs. Or where they can just do it all, period.
And that’s where design elements such as visuals, images, colors, videos, fonts, and layouts come into the picture.
Some of the rather advanced techniques that you can incorporate during the initial or later phase of the design include AI, automated chatbots, AR/ VR, and voice control to make your e-store more appealing, realistic, and interactive.
- More leads and conversion
A versatile web design is sure to attract more visitors and prospects your way than a rigid style. But what’s more important is, to give your clients a personalized shopping experience every time, if you want to have them stay.
Thanks to the integration of responsive design into modern web development, customers can now have an up-close, and rather a realistic view of products and services before making a final decision. Thus end up spending more time on your online store, all the while boosting your overall sales, revenue, and organic traffic.
- Easy and economical
As costly as it may sound, a responsive design will not charge you anything more than what you’re already paying for the development of your website.
Yes, third-party tools may cost you a little extra, but since a responsive design is central to all types of devices, it’d be pretty much the same as you would usually pay for separate sites for separate devices.
In simple terms, the responsive web design has made shopping fun again. And surfing those websites is every shopaholic’s dream game.
Hire experts at Midriff Info Solution Pvt. Ltd and get a responsive website to establish your brand reputation online. Get in touch with us to discuss your requirements.