What comes to your mind when you hear, “optimizing the content”? A majority of you would talk about using relevant keywords and SEO best practices. But SEO is not the only a way to optimize content. There are certainly other factors that are more influential than keywords usage and metadata. In fact, it is more a matter of quality, trust, authority and intent.
Over the years, there’s been a massive shift in the perspective for content. With the increase in the ratio of consumers buying products and services after reading content about it, businesses are also quickly adopting content optimizing practices 2020.
If you too want to make the most out of it, you need to start implementing the strategies that make your content more effective.
Simply, start writing content that converts. But how to create such content?
Read on to know more.
Write Content that Matches User’s Intent
Grant Simmons said, “We live in an online world where users know what they’re looking for and search engines are getting much better at satisfying the user intent through their search results. But where does your brand fit into all this? Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization…. Focus [on]…aligned content creation.”
Hence, you need to create content that aligns with the intent of your audience. But how do you do that? The easiest way is to identify the user’s query and then creating content that matches it. Remember, your business is all about your consumers. And your content should give them what they are looking for.
Find the right topic that your audience cares about
The first thing when it comes to creating any content that drives sales is deciding on the topic. Even if you create the best copy, it will fail to attract your audience if the topic is mismatched with the readers’ interest. On the contrary, if you choose the right topics, you will be able to attract and convert more even if your writing sucks.
To find the right topic, you can look for a few proven sources. For this, you can:
Check out “top” posts on Reddit.
Lookup for popular questions on Quora.
Analyse popular search on Alexa – to understand what topics people are searching for.
Discover trending articles on
Ask your email subscribers about what they are struggling with – to create personalized suggestions.
Create a Masterpiece
You cannot write mediocre if you’re writing content with the intent to sell. Instead, you must write compelling content that your audience can’t resist sharing. Compelling content here means a piece of writing that is epic in its detail and scope and detail and can drive more sales than you ever imagined.
To ensure your content creates desired effect in your audience, consider these steps:
Write content with the aim to achieve a specific goal. Ensure your article will fit into your overall brand voice and content strategy.
To drive people to your content, compose a headline that engages all types of audience.
Write an introduction that defines your article that compels your readers to read further.
Create a detailed article and include lots of new information. It also helps you create authenticity.
Produce data-driven article for stellar results.
Implement SEO Practices
Definitely, you too want your content to rank in Google’s top rank. Hence, you need to implement the best SEO practices. For this, follow these tips:
Produce data-driven article for stellar results.
Use long-tail keywords as these have much higher conversion rates.
Analyze your keywords using tools like Ahrefs to see their search amount.
Apart from adding long-tail keywords to your content, make sure to add key phrases in the introduction.
Write a meta-description for your article to help your audience know about it.
Make sure to optimize all the images you use in your content.
End up with a Call to Action
If you miss out on asking your audience to buy your product or service, the entire purpose of writing the content is wasted. But not every content lead to a direct sell. You need to build relationship with your audience and develop a positive image of your brand. To achieve this, you need to create compelling call-to-action that drives sales in the long term. This is how you can accomplish this:
Build a brand identity.
Build up excitement for your upcoming product or service.
Generate more leads
Compel your audience to share it with their friends.
Get them to sign up for a free trial.
Conclusion
If you want your content to work as a sales tool, write a high-converting copy. Also, make sure to begin with the needs of your audience. If you want professional assistance on optimizing your content, contact Midriff Info Solution Pvt. Ltd today.