Do you want your website to appear on top of the search results? If yes, you must focus on its SEO. For you to climb the ladders of success, it is crucial to stay updated with important SEO Trends Of 2020.
For all website owners, digital marketers, and brands, optimizing their business website using the best Search engine optimization practices is crucial. With this, you can increase the visibility of their brand in the SERPs thereby increasing the traffic.
However, you must be aware of the SEO changes 2020. This is because Google keeps on updating its algorithms every now and then.
Search Engine Optimization Trends 2020
SERPs Will Get More Consolidate
As you know, SERP stands for Search Engine Results Page. But it is not the same as it was a few years back. Among the many changes, the percentage of ad share has been increases in the recent few years. Further, featured snippets and answer boxes are now getting an immense share of the clicks. Not only this, but the feature,” People Also Ask”, which was launched back in the year 2018 has gained so much popularity today.
With this, users don’t have to click on any particular link to get related information on the search result page. This makes search engine optimization tougher than before. In short, it can be said that the amount of “rank zero snippets” is going up. Hence, for more traffic on your website, you need to think outside the box and need to implement omni channel marketing and long-tail keywords.
Keyword Research Is More Important Now Than Before
Things have changed today as Google has now become an answer engine. Even today, insertion of proper keywords to rank your website/webpage is crucial. But the way it is done is entirely different from how it was a few years back.
To find the best keywords for your business, marketers should look for authoritative sources like SEMrush, Ahrefs, Planner, Uber Suggest, and Answer The Public. As it is discussed in the article of Nick Eubanks that we should focus on finding the keywords that give more clicks rather than finding that gives more searches.
Search Engine Optimization and Influencers
It is not stated directly by Google but it’s true that Engagement matrices of a particular site have been measured by the search engine giants to examine the quality of your content in a better way. Check out some of the important metrics that are necessary for a good ranking and to make the best SEO company in India.
1. Bounce Rate: It means the ratio of visitors to your website who navigate away from the site after viewing only one page.
2. Dwell Time: It means how much time a person spends on a web page after clicking on the search result.
3. Time on Page: The time a person spends reading one page of your website.
4. Click to Call: To connect with your business how many quantities of click-to-call requests have been made.
5. Return Visit: Number of people visiting your site frequently.
6. Comments: The number of comments you get from the visitors.
7. Social Shares: The amount of people that are sharing your content on the social platforms.
Final Words
Search Engine Optimization is here to stay and not fading anytime soon. Businesses and marketers who want their brands or websites to thrive must keep up with the Google SE updates constantly. Practicing outdated SEO tactics won’t lead you to anywhere. For more such updates, any queries or assistance, feel free to connect with us at https://midriffinfosolution.org/