“Hello, Google! Can you help me learn more about Voice Search Recognition?”
Who knew one day you could simply talk with Google and get your tasks done? Over the years, Google has transformed the lives of internet users making it super convenient. Among the manifold technologies, Voice Search Recognition has been a major breakthrough. While this new technology has made internet browsing even more interesting and convenient, it has also impacted the search engine optimization.
Voice search has made it essential for businesses to polish their SEO and use the best practices. It is believed that voice recognition will disrupt SEO conventions compelling marketers to prepare well in advance.
In simple words, it frees the user from typing the query in search engine! The frequently increasing use of smartphones and the advent of personal assistance has led to their persistence. This unique form of search enables user to shoot search queries through verbal communication. It is a 2-way conversation where a bot sends a response or perform the required action in real-time. Another advantage of voice search is it helps users get direct answers instead of links. For example, making a purchase online or booking tickets for a user. Let us see how voice search will affect SEO in the upcoming times. Impact of Voice Search on SEO :
1. Customer Optimized Content
Content will be optimized according to the customers and not the search engine. This means content will be more engaging; Boring, keyword-stuffed content is at its dead end. Marketers will need to emphasize the tone of customers – Listen to your customers and what they have to say about your business through their feedback as social media reviews or comments. Collect information from your sales and customer service team about the customer queries. Analyze what wordings they use to put their queries before and then create your content in the same language. You can also answer customer queries on Forums or FAQs in the form of detailed blogs. Use normal language that is easily comprehensible by your customers instead of using industry jargon. You could use words that appear to be an ordinary text but work as a long tail keyword for you.
2. Design mobile-friendly and user-friendly websites
As a marketer, you would be knowing that websites with easy navigation and faster loading time typically keep users on a site for long. A survey by Think with Google reports that nearly 53% of mobile users will jump to another website if the current website takes more than 3 seconds to load. This will apply in the case of voice search also.
3. Local Search
With voice recognition, there has been a rise in the use of local search. Customers are three times more likely to search locally using voice search on their devices. According to research done last year, over 58% of consumers try to search local businesses in their area using voice search. Further, 46% percent of consumers use voice recognition to search for information on local businesses on a daily basis. Hence, marketers should create strategies around this change and optimize content and websites for “near me” queries.
The Takeaway
It has been seen that voice search is attracting new consumers daily. Therefore, businesses aiming for better rankings of their keywords must prioritize voice search for their website. Making changes to the website like making it user-friendly, optimizing content for consumers using conversational language and creating detailed blogs based on FAQs are a few simple ways to improve voice search result rankings.
If you too want to optimize your website and content for voice results to attain profitable results for your business, get in touch with SEO experts at Midriff Info Solution Pvt. Ltd. For more details, contact us today.