Global SEO is important for businesses to stay ahead in the cutting-edge competition. However, you cannot ignore the importance of Local SEO. Why? Because before you convince the world, people close to you must be convinced first. In our last blog, we shared with you the insights on what Local SEO is and how it can benefit your business. Today, in this blog, we will put light on how you can optimize your business for Local SEO.
So, sit in tight and keep your notes ready!
Tips to Improve Your Local SEO
Optimize for Google My Business Profile
Google My Business is the best aspect of Local SEO. It is a business listing that retrieves and displays results for local searches. Google My Business is also a tool to help your business fulfill Google’s needs. Further, it is a way for Google to verify your business as authentic, which increases your chances to be rewarded with a sidebar space Google Local Search.
To improve your local SEO, you can claim and optimize your Google My Business. You need to create a business profile, add information like your address, street address, etc. You should also encourage your customers to share reviews about your services, specifying your location. Also, optimize your local business profile with contact info, category, pictures, and business hours to enjoy a big boost in your local search.
Get Local Coverage
Another way to improve your SEO is to mark your presence on top local publications. Since these are indexed high on Google, you are likely to get better exposure. Hence, target major publications for attention and foster relationships with local journalists. Ask them to cover your news on an on-going business. Soon, you will notice these news coverages will help improve your local SEO immensely.
Optimize Title Tags with Local Keyword
If you want specific pages to rank locally, it is a good idea to optimize your title tags with the local keyword. Your title tag, for instance, could be “brick and mortar New York”. Using this location-specific keyword will indicate Google that this page is directly tied to New York. Thus, it will more likely to appear in searches from your geographic area and search for the local term.
Create your Local Business Profiles
Want to make it easier for local searchers to find your business? If yes, then establish a presence on top review websites in your industry, including Yellow Pages, Yelp, and Google+. The profiles you create on such sites act like another platform for local customers to find you. This way, you can improve local SEO and establish social proof. This, in turn, will help drive people back to your website.
Improve your Internal Linking Structure
Well, external links addressing your website are indeed ideal. However, improving your internal linking structure will also boost your SEO rankings. How?
Streamlining site route both for the clients and the web crawlers.
By offering guidance on website hierarchy and architecture.
By allocating ranking powers and page authority to pages
Ensure Mobile-friendliness
Nine out of ten smartphone users conduct local searches on their mobile devices. This proves that local search and mobile search are directly connected. Consumers will use your website on a mobile device to search for your contact details, get direction to your physical location, and look up reviews. Hence, make your website mobile-friendly for your local customers and prospects to find and reach you easily.
Optimize URL, Headers, Title Tags, Meta Description, and Content
Do you know that every new blog post on your site is a new indexed page for your website? Hence, it is also a new opportunity to get ranked in top SERPs.
So, every time you write a blog, make sure to optimize the content for search engines. But how?
Use high-volume keywords in the URL, header, title tag, and content body.
In case you are facing difficulty in creating Geo-targeted content, it will be a great idea to highlight case studies and customer success stories.
Conclusion
Undeniably, Local SEO is an indispensable aspect of any SEO strategy for any business. If you have a store or targeted service area, optimizing for Local SEO is a great way to help your audience find you when they search online.
For more information or to seek Local SEO Services, get in touch with Midriff Info Solution PVT. Ltd.