The success of your business lies locally! In other words, a majority of your customers are available close to you. You just need to let them know that YOU EXIST!
Yes, we are talking about local SEO. With local SEO, it’s not as hard as you think for your business to rise at the top of search rankings.
Getting your business listed in the local searches increases your chances of getting noticed by customers in your local area. Wondering how?
Let’s first understand what local SEO is.
LOCAL SEO
you may be optimizing your website for better search rankings in the Google SERP. That’s great! But it would take a lot of time, effort, and patience to reach on #1 page. Let’s admit it, SEO takes time to show up its results. Further, Google will not display your business name immediately when a potential customer types a product name in the search bar on WWW.
Here’s where local SEO comes into play.
Do you know that customers look for the best products NEAR them and they want fast answers? So,
Will your business show up at the exact time when a customer looks for your product?
Will they choose you over your competitors selling the same products in your area?
Certainly not!
But with local SEO, they can. Local SEO is a branch of SEO that focuses on optimizing your website to be found in local search results. For instance, if a user types in Google, “brick and Mortar Company near me”, it means they are looking for a service locally. Hence, with local SEO, you can sell your products and services to your local customers.
Technically, Local SEO is a process that comprises technical SEO, off-page SEO, on-Page SEO, and content strategy to help your business rank higher in the local search results.
You might not know, but local search is extremely powerful for small businesses. This is because four out of five customers use Google for finding products/services locally. This means that if your website isn’t optimized for local SEO, you are missing out on 80% of your potential customers.
Now, you might be curious to dig deeper into how can Local SEO benefit your business. So, here we go.
Increase Traffic
Getting found locally is far easier than getting found on the internet. This is because you are competing on a global level with companies that are bigger and maybe, even better than you. As you know, the competition is fierce, and targeting even 100s of keywords won’t help sometimes. Hence, for people to find you online, they would probably need to scroll to the third page of search results. However, with local SEO, you will have experience less competition with an increased number of prospects.
More Customer Retention
If you are able to attract and convince a local customer to buy your product, chances are they will come to you again. Convenience is what customers look for the most. Having to know a seller who sells reliable products nearby is a great convenience for the customers. So, with local SEO, you are able to increase your customer retention rates.
It’s Almost Free
Many local SEO tools are available online for free. Using them won’t cost you even a single dime. These tools can help you evaluate, track, assess your local SEO efforts along with implementing various tactics as well.
Better Conversion
Nearly 78% of local searches (mobile) result in offline buying (Go-Globe survey). Since Local SEO allows you to show up exactly when the customer looks for you online, you have a much better chance of converting these leads into actual purchases.
Local SEO is easy-peasy
The path to achieving the goals of local SEO is very simple. There are practical methods like sharing accurate and relevant business information across all platforms and the use of interactive maps, which can help you maximize your Local SEO efforts.
Conclusion
For businesses like restaurants, plumbers, real-estate, brick and mortar, furniture, etc, local SEO is a great marketing tool. It not only helps you win over your local customers but also build a strong online presence. In short, it is a powerful way to crush your competitors and conquer the online marketplace.
If you too want to turn up to local SEO and reap its benefits, contact Midriff Info Solution Pvt Ltd. We will help you achieve your business goals.