Do you own a website and are you getting enough website traffic? If not, then sit tight and get ready for some insight to improve your Search Engine Optimization (SEO) and get better google rankings for your website.
Search Engine Optimization is the process of optimizing your web page and online content so that it can be easily discoverable by users on common search platforms such as Google, Yahoo or Bing. These search engines make regular changes to their algorithms to provide better search experience to their users. That’s why it’s important for you to stay up-to-date on what’s new in SEO tricks.
So without further ado, let’s go through some important SEO tricks to achieve higher google rankings for your website:
Powerful SEO tricks for higher google rankings
Website Speed
One of the prime factors of Google ranking is the site speed. Therefore, the first thing you need to do is increase the site speed and decrease the page load time. You must aim for under 2 seconds for a fast site and under 1 second for mobile devices. Anything more than 2-3 seconds could cause you to lose significant amount of web traffic.
Targeted Keyword Selection
Another major element in google ranking is researching and targeting the right keywords on your website. Determining the right keyword is a must because users search for information by using relevant keywords. Using LSI keywords (latent semantic indexing) and long tail keywords is one of the most fundamental tricks in Search Engine Optimization and draws considerable amount of web traffic to your website. Maintaining a connection between your web content and relevant keywords is essential in getting higher google rankings.
Content Optimization
Once you have the list of keywords, the next important step is implementing it into your content i.e. On-page optimization for SEO. There are certain on-page elements that needs to be taken care of in order to drive maximum web traffic to your website and they are:
Title Tags: Title tag is more of a headline for your webpage and it is what a user sees in search results for your page. Thus, using an appropriately emotional keyword on the title tag is vital for improving the chances of getting your URL clicked.
Meta Description: Giving a compelling description of your page will increase the web traffic on your website. Keep it descriptive, unique and short because users usually don’t pay much attention to the description. However, it is an important factor when it comes to ranking perspective.
Body Content: The actual content of your page is very important. Recent google updates favour longer and unique content. So, make it informative, valuable, interesting and as engaging as possible for your users so that they spend more time on your site. In addition, ensure that the site is easy to navigate, content easy to read and has relevant and compelling pictures. This will also help you improve the share-ability of your content.
(Tip: Use internal linking to link from one page to another on your website).
Moble Responsive Compatibility
Google has already prioritized mobile-friendly sites in its search results. Therefore, it is essential to optimize your site for mobile devices and smaller screens.
Featured snippets
Featured snippets on google have grown very popular and optimizing your site content accordingly is one of the latest Search Engine Optimization tricks. These are the short answers found at the top of search engine results page and helps users get the desired information without having to browse more.
6. Last but not the least, update your website frequently and stay connected with your users.
I hope these SEO tricks will come handy in optimizing your web site and achieving higher google rankings. Furthermore, checking your traffic and ranking will help you validate your SEO strategy.
To avail the best search engine optimization services, please talk with Midriff Info Solution Pvt. Ltd.