Every e-commerce business, sooner or later, experiences a common dilemma, “Is Your Best E-commerce Solution Getting You the Desired Results?” Even after investing in designing an e-store and promoting it online, it is difficult to not panic when you don’t get desired results. If you’re implementing the right marketing practices and offering quality services to your offline audience, chances are you’re not able to attract or retain your target audience online. A potential reason behind this could be your e-commerce website. Wondering? But, it’s true! Your website is an important factor for your e-commerce business success. This is because your website offers the first glimpse of your brand. Hence, a good e-commerce web design is crucial for turning visitors into customers. Hiring experienced web development companies can create the best e-commerce solutions in India for you.
Here are a few important tips to create an e-commerce website that can help you see conversion in no time.
Delight them with an Attractive UX
The purpose of UX is to make visitors’ experience pleasant and comfortable. It should be powerful and delightful enough to hold their attention for long and bring them back over and over again. Hence, the UX of your e-commerce website should be such that it fits your audience’s expectations the best. Give them a UX design that they can trust upon from the first glance itself. Adding product reviews and ratings, presence on the social network, trust badges, guarantees, awards, press, high-quality design, updated blog, and easy navigation can make your customer trust your online store. Do not make your website mobile-friendly or you’ll use a good number of your mobile customers. Ask your website developer to design the best e-commerce solution in India that works well for your business.
Improve the Page Speed Load
Promoting the online store through various channels is good. Promo campaigns are a great way to increase brand awareness, which in turn can get you more traffic on your e-commerce store. But you cannot overlook the actual purpose of promo campaigns – converting the visitors into loyal customers. To achieve this, the page speed of your e-commerce website should be higher than 3 seconds. Ask your e-commerce development services to get you the best hosting to avoid page load issues. Customers’ expectations are higher than before, and they won’t tolerate slower websites. Hence, page speed is what can get you good leads and increased conversions.
Limit Annoying Ads and Pop-ups
Alerting the visitors about your new offers, sale and other events is another great branding strategy. It keeps updating your potential customers about your new products and services and helps them land on your website and make the purchase, However, showing 3-5 pop-ups every 2 minutes can be annoying for your audience and they might get distracted from making decisions. As a consequence, they might leave your e-commerce website and look for alternatives. Remember, excessive ads and pop-ups have a negative impact on conversion. Also, never show any Ads on the checkout page. If the customer decided to leave, let them checkout.
Following these steps can get you more leads and help you convert them into buyers. And if you are looking for the best e-commerce website solution in India, contact Midriff Info Solution Pvt. Ltd today.