The ubiquitous presence of digitization in every field has made us believe that digital marketing should be the ultimate target for all marketers and business persons. You might say that digital marketing is easy and anyone who is adept and digital savvy can very handle digital marketing. If you are of the same clan of people, it is high time that you change your notions about digital marketing.
Online marketing is a very complex process and every step is so closely interconnected that even if you miss one simple task, it can affect your entire campaign. We have heard many queries from our clients because they want to know the comprehensive steps for digital marketing.
We thought over it to come up with the following step by step guide for you. Keep reading and we hope that it will help.
We thought over it to come up with the following step by step guide for you. Keep reading and we hope that it will help.
Digital marketing is categorized into online and offline marketing. The following are the 7 pillars of online marketing:
Search Engine Optimization
We know this as SEO, and without the presence of SEO tactics, it is difficult to reach out to your target audience.
Search Engine Marketing
This is very much interlinked with SEO. It includes organic as well as paid marketing.
Content Marketing
Once you identify which keywords and search engines you are targeting, the next step is to create informative and fortified content for your audience.
Social Media Marketing
Social media is very critical these days. While your customers are passing more of their time on social media, it is time for you to penetrate and make them realize your presence as well.
Pay per Click Advertising
This is the paid advertising that marketers opt for at various platforms. You pay to the search engine for each of your clicked ads. This increases your website traffic.
Affiliate Marketing
Affiliate and influencer marketing are relatively new terms added to the digital marketing regimen. Here, we use third-party resources to popularize our products.
Email Marketing
Last, you shoot right at the inbox of your customers. The more effective your emailers are, the better it is for your brand popularity. Online marketing is a long-tailed process; however, it does not mean that offline marketing is not important.
The following are the components of offline marketing:
Enhanced offline marketing
This includes the digital billboards, the ones which are powered by LED. You can very well distract people using these electronic billboards.
Radio Marketing
Do not think that the radio is dead. Radio marketing still reaches 75% of the audience in the US alone.
Television Marketing
A very common form of marketing that has been used by various brands all over the world. And yes, it is effective as well.
Phone Marketing
Last, we have to believe that smartphones are killing it. We have already reached the tipping point and phone marketing is winning the show everywhere.
We tried to be as brief as possible by offering you this step-by-step guide to digital marketing. Honestly, digital marketing is a concept on which pages and pages can be written and experts have done that as well. If you have further doubts, you can reach out to us by way of comments below