4 Best Online Marketing Strategies
The last 3 months have been the worst because of the COVID-19 crisis. Many of us had to shut down our business and sit at home. It’s even hard to imagine the losses we had to suffer because of this. Now, the gloomy days of the COVID-19 outbreak are about to pass and life is slowly coming back on track. Many of us are now thinking about re-opening our businesses again. Although, one thing that we need to understand is that the dynamics of the market have changed after this crisis. Now, to succeed in the market, we will have to come with a new plan.
Here are 4 tried and tested online marketing strategies that can prove helpful to successfully come out of the COVID-19 crisis:
Start reaching out to clients & Win back their trust
The first thing you need to do after re-opening your business is to reach out to your clients/customers and rebuild the relationship, which was possibly strained due to the COVID-19 crisis. They were probably expecting us to be prepared for the pandemic. But, the thing is that all this happened so suddenly that we did not even time to brace ourselves.
Call them, reach out to them through social media, or schedule meetings on Zoom. Gain their trust back in you.
Offer Virtual Services if Possible
Desperate times call for desperate measures. Unfortunately, these are desperate times. So, you will have to look for innovative ways to reach out to your customers. If possible, you can start providing virtual services to your customers. Many businesses are doing that like traveling companies who are providing virtual tours, IT companies who are making their employees work from home, and pandits who are conducting rituals on video tools like Skype. You just have to be innovative with what you do.
In case you are into a business that requires someone to be physically available to provide services like a shop or a plumber, make sure you are taking strict precautionary measures and your clients know about it.
Invest in Content Marketing
You need to know that if you want your business back in the game, you will have to win back their trust. For this, you need powerful and personalized messaging on behalf of your company, and people who can connect with your audience and make them trust you again.
So, invest in content marketing and hire a team of good content creators. In case you are wondering where you can find such people, look on LinkedIn. There are many content creators. All they are looking for in return are clients who respect their work and pay them well for their services.
Collaborate, not Compete
Covid-19 was a crucial time for all of us, and we can only come out of it together. So, instead of trying to compete with others and trying to prove yourself the best, focus on collaboration. Research the market and see which businesses perfectly align with your domain. Then, approach these businesses for collaboration. This will mutually benefit you both.
For example, if you have a clothes factory which you had recently shut down due to the Covid-19 crisis. Now, to get back in the business, you can contact a marketing agency to spread awareness about your clothing brand, and a transport agency to transport your consignments to vendors. This way everyone will get business and grow.
Bonus Tip
There are chances that only a few customers will be interested in buying products/services from you at this moment. But don’t be disappointed. Even if a customer is not buying from you, you can nurture them so that they buy from you in the future.
So, how are you planning to bring your business back on track after the Covid-19 disaster? Let us know in the comments.
If you need digital marketing services from a pro, contact Midriff Info Solution Pvt. Ltd.