First of all, ask yourself a question. What is a Logo? The answer to this simple question is that a logo acts as your company identity. It is the branding you use to promote what your business deals with, either products or services. Engaging the right audience is crucial, and the logo helps in creating a visual impact. The perception of the logo is that the customer sees first at the brand logo. It creates an image of what the company is dealing with, customer loyalty, and much more.
So, if you are planning to a startup, it is time to get your logo designed. However, we must consider some factors to make it a unique one. Designing a logo is not just a simple art or drawing; several things go into the making – Your company name, services, products, vision, and much more.
Let us know more about the top trending killer logo designs of 2022. Your brand is going to get the best from different styles, themes, and concepts.
Geometric shapes
As the logo is all about the visual approach, geometry plays a vital role in attracting customers. One can use different shapes such as lines, circles, and squares that visually appeal to the design. Furthermore, adding colors to the layers will give them a unique look.
Minimalist approach
When it comes to a logo design that says it all but with less, it follows the minimalist approach. You get a simplified form of the logo by keeping the added elements at minimal usage. It is all about how you highlight your brand with a focus on key points instead of showing everything to the audience. You can check many brands using the minimalist approach for their logo designs – Samsung, Nokia, fashion brands such as LV, Chanel, and more.
Monogram also forms a part of the minimalist approach and serves as an emblem for the business organization. The best part of a monogram as a logo is that it cannot be easily copied.
Typography shapes
Brand identity doesn’t only focus on using shapes and lines but letters to make a difference. Here, the typography used a shape to design the logo works just fine. One can use their company or brand name in a different shape or size. Meanwhile, the text highlights the creative appeal to the target audience.
Such kind of logos can form a part of the geometrical shapes; however, typography is all about typed letters. Rest, you can give the letters a different shape; still, reading and understanding the concept is pretty legible.
Usage of boldness to express & impress
Talking about how the brand expresses itself to the right audience, using bold fonts and colors is another level of branding. Here, you show that your company is loud and clear about what you deal with – products and services. Rest, it depends on how you want to engage with the potential customers, and colors do make a difference for the eye-catching or killer logo designs.
Cartoon style logos
You can use a cartoon-style logo depending on the type of products or services your business offers. However, such logos are used for a global audience, not just the younger age group. Several cartoon characters can be used in the logo designs as a mascot. It shows the creative concept and uniqueness—a notable trend of logo design that focuses on the child in us.
Ending thoughts
There you have it. We have shared the top five killer logo design trends for 2022. Meanwhile, you can boost your creativity to the next level by using several designs. From creating a fusion of letters, brushstroke designs, multi-layered text and elements, and 3D gradients, the options are endless. Just follow the trends and let your target audience engage with the brand.