When it comes to brand recognition, everybody wants something unique to stand out from the competition. Here we are talking about different logo designs used by brands. But, first, let us know more about what a logo signifies to the brand or any business.
What is a Logo?
The logo can be a symbol, a mark or a representation of the services a business offers. Secondly, it helps quickly identify the brand, company, product or process. Furthermore, the logo helps promote or market a company’s products and services. A logo is a unique symbol that visually represents what the business or brand is about. People have different names, and they have signatures to identify themselves. Similarly, a logo differentiates one brand from another in the market.
Understanding the logo types is not that difficult because they are divided into different types. However, choosing one kind of logo for a brand can be a difficult task. It is all about creativity and uniqueness and making it a symbol for years. Secondly, the detailing procedure is one thing that graphic designers take care of according to brand suitability.
Lettermark logo design
If your company name is too long, you won’t add all the text as a logo. You don’t want to make things cluttered. Here, a lettermark logo design is used in which just the initials of the company name are used. Lettermark logo design is a font-based logotype in which creativity focuses on the letters. One can also make use of typography to enhance the designing capabilities. Examples of lettermark logo design can include company brands like IBM, Chanel, Louis Vuitton, and more.
Emblem logo design
Do you want your brand to have the traditional touch of logo design? Emblem logo design is here for you. Such a logo includes your company’s name, initial or text with a designed symbol. As it is an emblem type, the complexity makes it difficult to copy. You can find emblem logo designs more prominent in government institutions and organizations. However, several multinational companies use emblem logos, for example, Harley Davidson, Starbucks Coffee, etc.
Abstract logo design
One of a kind logo design that includes different shapes to represent your brand in the market. As the logo is abstract, it appeals to the target audience with its visual design elements. The best examples of abstract logo design are Nike, Adidas, etc. Simple logo designs that express the feeling of comfort.
Mascot logo design
If you want your brand to have a logo design showcasing a mascot or a character illustration, this is the right option for you. Mascot logo design is tricky, and you will need a professional graphic designer for the same. The best example of such a logotype is KFC which includes the face of Colonel Sanders.
Combination logo design
The logo design type combines textual and visual representation, as the name says. The logo speaks to the world and engages the audience with its wordings. Several food manufacturing companies use combination logo design types to represent their brands.
Ending thoughts
There you have it. You understand the different types of logo designs and are ready to pick one suitable for your brand. Right? But where would you start? Isn’t the abstract logo better than an emblem one, or does the lettermark goes better with your brand services?
Get your free instant quote from Midriff Info Solution Pvt. Ltd, one of the best professional logo design agencies in Chandigarh, India. It is never too late to talk and consult with the experts. Brand reputation and recognition are just getting started.