It is easy to convince when words are used perfectly. And when it comes to marketing, nothing can beat the results you can drive from engaging and interactive content. Content marketing has been around for decades now. Though it has undergone many changes in the way it is presented, promoted and purposed. And since we are at the onset of a new decade, expecting some major outbreaks in content marketing is quite obvious. So let us see what the year 2020 has got for all the content marketers.
User-Generated Content
A recent study reveals that nearly 85% of consumers find user-generated content more engaging than the content that speaks about the brand. Therefore, in the year 2020 and further, marketers need to focus on determining what truly attracts their customers. This will help them create user-generated content that interacts and engages with the customers more. Not only this but creating user-generated content will also allow you to create more content with lesser resources.
Activism
We are living in a world where each one of wants to be heard. We all have an opinion and distinct ideologies to share. Be it a matter or politics or an environmental issue, people look for reasons to be an activist in their own capacity. This has had a deep impact on the customers’ expectations in terms of social responsibility. A study conducted by DoSomething Strategic, it was found that over 66% of young customers say that the association of the brand with a social cause creates a positive impression on them about the brand. Also, 58% of them said that they are likely to purchase products and services from such brands. Hence, content marketers should include a social cause in their marketing strategies to not only engage more customers but to offer a contribution to society as well.
Video & Live Streaming
Thanks to popular platforms like TikTok, YouTube, and Twitch that had made the video and live streaming huge in the last few years. Not to mention, this new trend is going to get bigger in 2020. According to HubSpot, nearly 54% of consumers are interested in watching more video content based on a brand or business they are associated with or support. Hence, in the year 2020, content marketers should include videos and live streaming more and more if they want to connect and engage more with their consumers. Also, look for various channels and do not just stick to TikTok or YouTube; social media channels like Facebook, Instagram, and even your website are a great place to promote your brand videos.
Conversational Marketing
Consumers build trust when they are able to communicate with the brand one-on-one. That is why the year 2020 will see a rise in conversational marketing. Having one-on-one personal conversations with the audience helps create a human buying experience, brands can learn more about their customers and move them through the marketing funnel fastly. Brands can be achieved through email-marketing, customer success programs, live chat with customers or chatbots, and more.
Podcasts
A report by Statista clearly says that the number of podcast listeners has increased to three times in the last decade. As could be guessed, this number is going to increase in the coming years. Hence, content marketers should include creating branded podcasts to enhance their customer base. However, content creators should remember that they should create meaningful podcasts and not just a piece of audio for the sake of it. The ‘quality over quantity’ rule fits here as well. Take your podcast generation just like you take your other content marketing efforts and not just create podcast content haphazardly. Choose a topic related to your brand and create a podcast with good and engaging content.
If you too want to revamp your content marketing this year, get in touch with professional content marketers at Midriff info Solution Pvt. Ltd. today.