Digitalization has created a lot of opportunities in social media marketing. Digital marketing companies are using various social media platforms to market and grow their business. LinkedIn is one of the social media platforms with great potential, but it is underutilized yet. LinkedIn has 722 million members with a mostly business-oriented audience. More than 30 million companies are using LinkedIn for their business promotion. LinkedIn helps you connect and share content with your colleagues, other professionals, and drive traffic to your website. LinkedIn can be used in a successful marketing strategy. Before you start marketing on LinkedIn, you must know what LinkedIn marketing is. LinkedIn marketing is the process of using LinkedIn to connect with people, potential consumers, create brand awareness and create business relationships and partnerships. LinkedIn is a great place for networking with likeminded people and growing your business. Here are 7 tips you must follow to get started with marketing on LinkedIn and grow your business to new heights.
1. Create a Strong Company Profile
Your company should have a strong company profile on LinkedIn. For this, create a page for your company. This page is the first point where the potential clients will approach you. So, it must be presentable as it represents your business. You can design an eye-catching logo of your company, make it your profile pic, and add a cover photo to enhance its appearance. Try to incorporate potential keywords that could help you land relevant leads. Make your profile look complete by adding more details. You can add hashtags to your profile and this will make your company more searchable. You can use the hashtags which are most commonly used in your industry.
2. Customize your Profile URL
You can customize your profile URL by making it easy to recognize, more professional and easier to share. You can edit your profile URL by adding your name, your surname or your business name. This should be as unique as possible.
3. Make use of LinkedIn Group
LinkedIn groups are great to make connections with like-minded people and generate new marketing ideas. They help you in growing your contact list and boost brand awareness. By joining the groups related to your industry you can participate in discussions within these groups. You can also view the profiles of other members of groups without connecting to them. This can help you in finding your potential clients.
4. Start your Groups on LinkedIn
You can start your groups on LinkedIn. It is very easy to interact and communicate with members of the group you are in charge of. Sharing content in these groups regularly will help you to better communicate with group members.You can initiate a healthy discussion by sharing posts in the groups. You can use these groups to share your thoughts, grow your connections and generate marketing ideas and also promote brand awareness.
5. Use the Paid LinkedIn Sales Solution
One of the biggest benefits of LinkedIn Ads is targeting audience options. The paid LinkedIn sales solution let you target the specific job titles, job functions and industries and the people who are more likely want what you sell. In this way, it benefits you the most. LinkedIn ads allow brands to target and reach members outside their established following. Personalization option even let you address LinkedIn members by name which makes a great difference.
6. Post-high-quality Customers Engaging Content
Creating customer engaging content is very important. You can ask people about their thoughts about the products or services your offer and the changes they would like to see. People are happier when they are asked to speak up and this will create plenty of engagements and help in building relationships and boosts brand visibility.
7. Take advantage of LinkedIn Endorsements
There is a feature called Endorsements in LinkedIn which allows you to promote the skills of the people you are working with. It will endorse the services your company is offering. This will make your employees profile impressive and you will show support to them.
LinkedIn is must if you are trying to grow or promote your business. It is helpful in B2B as well as B2C connections.
And if you need any assistance with your LinkedIn Marketing strategy, contact marketing professionals at Midriff Info Solution Pvt. Ltd . and we will help you achieve your marketing goals through LinkedIn.