Just like every other aspect of life, the Covid-19 pandemic has virtually affected marketing also. As such, businesses are required to adopt new marketing methods to continue. Further, companies have now become more reliant on digital marketing to survive COVID-19 more than ever.
But do you know why?
Let us help you know.
There’s no doubt that digital marketing has gained widespread popularity lately. But there are still many companies from specific industries, that rely on traditional marketing solely.
For instance, certain small businesses rely on word of mouth marketing to attract customers. Moreover, many big B2B companies tend to promote their products and services at trade-shows and exhibitions. And then few other businesses rely on billboards and print advertising to get customers.
Such businesses are among the hardest hit by the pandemic. The social distancing norms to curb the spread of Covid-19 has disrupted the foundation of traditional marketing. People are avoiding close contacts and not willing to leave their homes. Even the most engaging billboards aren’t effective because there’s nobody out to see them.
It won’t be unfair to say that traditional marketing has been put on hold, at least for now. Hence, businesses are increasingly adopting digital marketing to connect with their audience.
Digital Marketing – Role in the Time of Crisis
Stay home to stay safe is the new norm. And let us tell you, that’s the only way to prevent the spread further. Hence, most consumers have turned to the internet to entertain themselves. Statistics clearly show a tremendous spike in mobile data usage and traffic on popular websites during the COVID crisis.
Launching their new e-commerce channels.
Developing or updating their business websites.
Focusing more on SEO.
Create targeted marketing campaigns on social media.
Focusing more on using influences to reach new audiences.
How Can Business Adapt Digital Marketing to Sustain Corona Crisis?
Businesses should help others generously. Be positive and take advantage of this time. Create your value in the community. Focus on your long-term goals. It might take longer for things to fall in place. But the wait will be worth it.
Leverage payment plans to lift your deteriorating conversion rates.
Make use of paid ads.
Provide educational training to people looking for new opportunities during and after the pandemic.
Expand your business into areas that are less hit by the pandemic. You can use national or international SEO tactics, where possible.
How is the Pandemic Fast-Tracking Digital Transformation in Firms?
Increased access to tel-medicine services.
Increased ability to work from home.
Exclusive use of online learning.
Increase in virtual conferences and events.
Increase in technology and tools that support online meetings and team collaboration.
Develop an Effective Digital Marketing Strategy with Midriff
Undoubtedly, this year will go down as a crucial year in global history. Businesses will remember 2020 to be the year when traditional marketing stopped being effective. And some others will remember it as the year when they had to make the change to digital marketing.
So, if you also feel the need to make this shift, now is the time to begin developing your digital marketing strategy. This is the right time to position your business to flourish in the new virus-conscious environment. Contact Midriff Info Solution Pvt. Ltd to get more assistance for your business or to begin creating your digital marketing strategy.