Do you have a business website? Yes! Well, congratulations that you are getting the reach of your audience on the web.
But, what about your target audience using mobiles for accessing information? According to WARC, it is estimated that nearly 2 billion people currently access the internet on their mobile devices, which equals to 51 percent of the global base of 3.9 smartphone users. The statistics are evident enough for you to realize the significance of mobile responsive website design. If you do not have a mobile-friendly website, you are missing a lot of your target audience. Hence, your goal of achieving top Google rankings and increased sales is no less than a dream.
Being a reputed responsive web design company in India, we emphasize our clients to add mobile-friendliness to their websites for the following reasons:
Because…Google Wants You To Have It!
Yes, that’s true! If you want to see your website on top search engine rankings, a mobile responsive website is a must.
As known, Google has been creating and updating its search engine ranking rules to improve businesses’ performance online and help them offer better user experience. It has been releasing updates one after the other to make the search engine ranking process better. Websites weren’t necessarily mobile-friendly until Google released its update Mobilegeddon in 2015 in which it asked webmasters to develop only mobile responsive websites.
The aim of releasing this update was to improve user experience as much as possible and aligning it with the user behavior and market trends. As a consequence of this update, businesses that do not have a mobile responsive website lost their SERP rankings to a great extent.
Hence if you want Google to notice you and consider you for top SERP ranks, get your mobile responsive website designed.
Because… Your Users Want You On Their Fingertips
Out of 7.7 billion global population, nearly 2 billion people access the internet on their mobile phones. This means mobile is the fastest and easiest way to reach your customers. Having a responsive website design makes it possible for your audience to access information about you on their smartphones anywhere, anytime. This, in turn, increases your chances of global recognition and increasing brand reputation. If your target audience is constantly able to find you on their phones, it is likely that they buy your products or services, at least once. Hence, if you want to target a larger mass of customers, build a responsive website design.
Improved Experience with Compact Information
There’s a reason why people prefer accessing websites on phones than on desktops or laptops. Apart from getting the flexibility of accessing information anywhere, anytime, mobile responsive websites have better look and feel as compared to their desktop version. It is much easier to impress your audience with better graphics and engage them more. Also, customers look for short and crisp information that is easy to grab and understand.
The TakeAway
To conclude, it can be said that having a responsive website helps businesses achieve their maximum business goals including more visibility, top search rankings, and increased sales. While the existing websites have already been transformed from web view to mobile view, start-ups that have entered the industry are also advised to develop a mobile-friendly business website.
At Midriff Info Solution Pvt. Ltd, we offer fast, reliable and cost-effective responsive web development services in India and across the globe. Get in touch with us to know more about our responsive design services.