Pay per click (PPC) advertising has become an attractive strategy in online marketing campaigns. With the increase in digitalization, Google AdWords PPC strategy has significantly impacted the success of online businesses.
PPC ads give lots of benefits. They improve brand recognition, brand awareness and also boosts sales. But getting maximum benefits from Google AdWords PPC requires a proper strategy.
Ways To Get The Most Out Of Your Google AdWords PPC Strategy
1. Try to Start with the Search Network Only
AdWords campaigns are mostly of two types, search network ads and display network. In search networks, your ads will appear in Google search site and in-display network your ads will appear in Gmail, YouTube and blogging sites. Although the display network has a larger reach the conversion rate is higher in search networks. Even Google confirms that search ads can raise brand awareness by 80%. So if you want to get high conversions to go for the search network.
2. Try long-tail and Relevant keywords
Choosing the right keywords is very important in the digital marketing campaign. Must choose the keywords having a high CTR (Click-through rate).
Also avoid keyword overloading and try to choose only relevant keywords. You can take advantage of the AdWords keyword planner to find related terms.
Long keywords as they are more popular. Long keywords are also more specific and they may attract the audience having the maximum likelihood to buy your product or services.
3. Create a list of Negative Keywords
Negative keywords can help you save your budget. These keywords can help you avoid undesired traffic. For example, you are selling products related to how to quit alcohol consumption, but if your ads appear in searches related to best alcohol varieties it will harm your marketing campaign. You can add a negative keyword list to avoid these situations.
4. Use AdWords extension
Extensions are an important part of PPC strategy. They make your ad bigger and allow you to highlight more features and benefits. Extensions direct the users to a different page on their websites. This makes the users browsing experience more enjoyable. They also help you come to the first page of Google search results.
5. Target Specific Location
If you run a local business and you have some budget constraints, showing your ads to the entire country could use your lot of budget. So make a setting to show your ads to people searching close to your location. This will help you save money as well as you will get a high conversion rate.
6. Write an Appealing Ad Copy
Try to write an appealing ad copy that will boost your marketing campaign. Some tips for writing an engaging ad copy are:
Try to write your USP in the ad copy as the character limit is less in the ads.
Create an attractive headline.
Add a compelling call to action (CTAs) like hurry, Exclusive, Today only etc.
Include the price of the product in the ads. This will make sure that only the customers who want to buy your product click the ads.
7. Optimize Your Ad Campaign for Mobile Users
Today 46.45% of the world population uses a Smartphone. So you cannot avoid mobile users while you are planning your Google AdWords PPC strategy. Make sure your landing page is mobile friendly to get the maximum benefits.
8. Schedule your Ad timing
Scheduling the timing of your ad can help you get a high conversion rate. For example, if your business operates only during standard hours (9 am – 5 pm), you will not get any benefit by running your ads at midnight. You can easily use the “Ad Schedule” setting to schedule the timing of your ads.
9. Track your Strategy
Tracking your strategy is as important as planning the strategy. To ensure its success you need to monitor it regularly. This will help you identify your shortcomings and track your performance. You can take the help of Google analytics as this is more convenient for tracking the performance of Google AdWords.
You can take the advantage of Google AdWords PPC strategy regardless of your business size and shape. PPC advertising can help you gain visibility and improve brand awareness. You can follow these tips to get the maximum benefit out of your PPC strategy.