Have you ever tried verbally instructing Google to look for some information you need? This technology that allows you to perform your searches through voice commands without the need to type a single word is called Voice Search. Giant companies like Microsoft, Amazon, and Apple developed voice search characters like Siri and Alexa to help you find information of the internet. But, how do these brands determine which information best answers your questions? Well, with the arrival of Hummingbird update, Google began focusing on ranking the most relevant content to each search. So, when your audience voice searches a question, the most relevant article will be sent to them. There’s no denial that consumers are actually liking the voice search technology and hence its popularity is going to increase more and more. As such, it becomes crucial to optimize your voice search. Here are some ways you can do it:
Become Mobile Friendly & Improve Site Speed
Ever since the Mobilegeddon update, Google started indexing websites based on how they appear in a mobile view. Why this is important with voice search? Because majority of voice searches are performed on mobile search devices and voice assistants. Hence, you should place majority of your voice search optimisation efforts here.
Further, site’s speed also goes hand-in-hand with optimising your mobile experience. This is because even if you page offers the best mobile fit, a page that takes longer to load completely is sure to lose the user’s interest within a few seconds. So, improving your site’ speed helps you offer a quality experience and show your users that you value their time.
Focus on Local Searches
A study by SEO Expert Brad reveals that 58% of users in the past year, have used voice search to find a local business. Moreover, it said that 50% of Google searches will be completed through voice search by 2020. This study clearly shows that local businesses will benefit a lot from voice search. Hence, optimising your website for popular local searches can help you get a leg up on your competitors.
Create Conversational Content
It is quite obvious for users to use more conversational keywords in the case of voice search. For instance, instead of typing best B2B website development companies” on Google, you will use more conversational language, like “What are some of the best B2B website development companies?”. Searching this way give more diverse results. This brings us to our next tip!
Long-Tail Keywords Research
Most voice search are long-tail keywords as they are more conversational. As such, if you want to gain market share of the featured snippet and show up in Google’s top positions, long-tail keywords are your best bet. As you already know that long-tail keywords acquire less competition and even have lower search volume. So, try to generate a large number of long-tail keywords. This will help you strategize and create conversational content that ranks higher. Also, long-tail keywords will help you meet your audience’s needs exactly the way they want. The Takeaway Voice search impacts the future of SEO dramatically. With artificial intelligence and machine learning algorithms becoming even more accurate and advanced, the voice search’s ability to upgrade the marketing space is sure to increase eventually. This will change the voice search landscape because Google will react by changing its SEO guidelines and algorithm. For more such SEO tips and tricks, keep visiting Midriff Info Solution Pvt. Ltd – the best SEO Company in India. Also, if you have any requirement regarding SEO or digital marketing as a whole, feel free to connect with us.