According to Google, nearly 67% of smartphone users are more likely to visit or buy from a company whose mobile site is customized to their location. Moreover, over 70% of these users are searching with Google. Hence, using Google My Business (GMB) listing can prove to be a significant move towards achieving your SEO goals.
Let us dig deeper to know what GMB is and how can it help you improve your business rankings.
Tips for Improving Your Google My Business Ranking
In simple words, it is a tool by Google that allows businesses to manage their online presence better with quick and consistent information across Google Search and Maps. As Neil Patel says, “It is a listing of business’ operating information, posts, reviews, and much more.”
Also known as Business Profile, GMB is a powerful listing that highlights the best features of your business and helps customers to quickly find, learn about, and connect with you from the SERP. And the best part here is, it’s completely free.
But here’s the catch! Simply adding your business details to GMB won’t help. Several things are crucial for you to consider when creating and optimizing your Google My Business page.
Here we are sharing a few important tips to optimize your GMB listing. Keep these in mind and you will soon see the results you’ve been waiting eagerly for so long.
Let’s get started:
Fill in Complete Information
A 100% complete Business Profile helps Google to rank you higher in local search results. Moreover, it also increases the number of actions customers take on finding your profile. Make sure to complete the following aspects of your Business profile:
• Name
• Address
• Phone
• Website
• Working Hours
Besides, don’t forget to checkout reviews, posts and questions and answers on a regular basis. Be consistent with these aspects of your profile, as well. You must add comprehensive, most important information to your business profile. Also, ensure to use the latest information.
Add High-Quality, Google-Compliant Images
A Google My Business Page without images will look incomplete to both the customers and Google. Put yourself in the shoes of your customers. If you own a restaurant or a furniture, then, it’s obvious for customers to expect pictures of your food, furniture, ambience, etc.
Hence, adding pictures, that too, of the highest quality is important. Pictures will make your Business Profile more relevant, realistic and impactful. Further, make sure to follow the Google image guidelines. It will help in improving the local ranking.
Respond to Negative Reviews
One of the best ways to leverage your Google my Business Page is by pre-empting the negative reviews before they happen. Also, you should respond to bad reviews diligently that come through.
It is a good practice to cater to your customers at all times. Also, if they have got some issues with you or your business, be understanding. Address those issues then and there, and make your people happy. And therefore, reach out to customers who posts negative reviews on your business page. Apologize and empathize with them. This will show audience that you care about your customers even after they leave your establishment.
The Take Away
The new Google My Business Tool is a proof that Google actually wants you to build up the local profile of your business. Hence, having a dynamic GMB presence will help your local customers find you. Also, encouraging those customers to leave positive reviews will drive even more customers to your venture.
If you need any assistance or a search engine partner to help you in creating and managing your GMB profile, feel free to contact Midriff Info Solution Pvt. Ltd.