You want to be found! Every business wants itself to be found on the #1 on Google. And this is why Search Engine Optimization (SEO) was born. As Moz defines SEO as, “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
So now most of you might be wondering, “what’s the purpose of content marketing here?”. Well, to educate, engage and create awareness among the customers! Content marketing is done to offer value to the digital audience. And it is valuable and engaging content that drives organic traffic to any website. Hence, content marketing is actually the key to organic SEO. Without content marketing, even the best of your SEO practices are a fail!
How to Turn SEO Strategy into Action with Content Marketing?
1. Craft Accessible and Crawlable Content
As search engine marketers, you would know about Google Spiders. For the beginners, Google spiders are little bots that help Google scan the web. These bots look for good content on the web to push it to the top of the Google rankings.
The content on your site is the reason you stand out from your competitors. Hence, you must publish fresh content in the form of blogs, images, videos, and FAQs. This is what makes your website engaging and relevant to the Google spiders. Also, to make your website easily accessible and crawlable, write a content copy in your meta tag title and description in the form of a concise message that clearly tells your brand story.
2. Determine the Winning keywords
As a business owner or marketer, it is critical for you to know what keywords your target customers are using to discover products and services that are relevant to your brand. Once you determine those keywords, you can aim to rank for them.
But how to find those keywords? Well, there are certain ways to do so. One option is to use Google Trends. It is a free tool that helps you to know how similar keywords are performing. You can then compare those keywords and choose the highest performing keyword for your benefit.
You can also customize the keywords with whatever terms you find significant.
3. Use the Search Engine Page Results (SERP)
If you want to be on the first page of search results, pay attention to the SERPs. Search results are your roadmap to successful content creation. If you focus on them properly, you can easily determine what your target audience is looking for and how you can attract them using content marketing. You can also discover what’s missing and what needs to be done to fill that gap. So, fill the SERP gaps with informational and quality content and boost your search rankings.
4.Be Authoritative
If you want to win over your target audience, you must add some value to their lives. And to achieve this, you should write quality and educational content. Look for somebody who can use their social media influence to amplify your brand message in a more authoritative way. Google loves websites whose content is shared more often and whose bounce rate are low. So, start looking for strong influencer partnerships and use them to drive more audience to your website.
5.The Takeaway
In short, SEO has no meaning without content marketing. In simpler words, to yield higher rankings, you must publish quality content more often. While search algorithms change frequently, but you must stick to the bottom line – valuable, authentic content always wins no matter what search algorithms say. It is only through educational content that you can achieve what you are trying to through SEO.
If you need SEO and content marketing services for higher search rankings, get in touch with professional digital marketers at Midriff Info Solution Pvt. Ltd . Discuss your marketing goals with us today and we will help you achieve them soon.