Gone are the days when talking to someone used to be a hectic thing. Technology these days is at our fingertips. Now we like everything instant, from noodles to communication!
The Internet has been one of the most important inventions of our time. It has revolutionized our way of sharing & caring. One of its many gifts is “Social Media”, a game-changer in the marketing world.
But to be able to use social media to your advantage and have maximum impact, you need a practical strategy that I’m going to help you with through this post.
Best Actionable Strategies
1. Use the same brand logo/trademark across all social media platforms. It’s quite challenging to compete with so many kinds of suppliers in the market. Using the same logo, style, theme, and tone across different platforms will help you establish your identity and trust in the market.
2. Arrange your visual content on your handle or profile as per various platforms and mobile devices. Every social media platform has its own design. Thus, it’s important to publish your content suitably. For instance, when you upload a picture on Instagram, you should stick to the dimensions prescribed by Instagram. Use ideal imagery, short videos, and the right keywords to expand your reach.
3. Keep your profile up to date Don’t be lazy and fill all the details on your profile from contact info to your area of expertise. Stay updated with any changes in the social media platforms and customize your page if needed.
4. Identify your users and create suitable content Be competitive and find out what your audience wants. Create original content to stand out in the crowd. Use different ways of reposting some sort of content.
5. Have a marketing persona for each platform. Every social media site has its own class of users. Therefore, it’s best to create separate personas for all platforms to meet everyone’s needs. Furthermore, use variation in your content for different sites so that it does not appear the same.
6. Form your own brand voice and tone Tiny details like your company’s persona, quotes, captions, etc. form the impression of your brand in the customer’s eyes. Thus, it is crucial to have a signature voice and tone for your brand. (Guide your employees about the same to maintain your unique style in new content).
7. Set up multiple accounts to promote a different range of products/services. By creating one dedicated profile for one line of products, you can create relative content for the right audience. Using multiple accounts for different areas of expertise can help you divide your focus properly.
(Tip: You can use Sprout or similar service to maintain multiple accounts under one brand).
8. Last but not the least, stay active and post often.
Takeaway
The scope of social media keeps changing. A flexible and actionable strategy can make a lot of difference in your position in the market. I hope these essential strategies will help you get the best out of Social Media. Contact Midriff Info Solution Pvt. Ltd and get professional social media marketing services.
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