Over the last few years, Google has undergone many changes in the way it used to rank websites. While some of the ranking factors such as keywords and backlinks have gotten more complex, some have become even more important. Content for one, has always been at the center of SEO (Search Engine Optimization). SEO and content are both so interdependent that one cannot be effective without another. In fact, if your site does not produce relevant and useful content, chances are Google may not rank it at all. Which means all your SEO efforts would be meaningless. Hence, the phrase: Content is King! And for obvious reasons, it never gets old.
But why SEO needs so much content? Well, let’s get to it, shall we? SEO or Search Engine Optimization means increasing the visibility of your site and rank higher for when a search is made in your area of expertise. And, how do you do that? Simple, by producing original and good quality content. Remember, Google’s primary motto is to provide useful and relevant information to its users without any compromise. So, it only makes sense that you keep up with the same approach.
Let’s get this clear, you cannot fool Google! It’s getting smarter day by day and its algorithms even more complex in order to find the right information from the web and deliver it to its users. Google crawls, indexes and ranks the sites. That’s a known fact. But do you know that Google can read your content as well? It can identify whether it’s copied or if it’s original, whether it answers the query accurately or not. The point is that your content is the key to:
Generate more CTRs (Click-through rate)
Good content entices users to click on links, and Google considers it to be an important ranking factor. The more the clicks, the higher you rank.
Create Backlinks & Authority
Content creates opportunities for you to gain backlinks or referrals from third party sources which may have high authority in the market. More backlinks on trusted websites also helps your build your own authority in the market. Getting referred by trusted websites is a win-win for all the parties. Plus, Google considers backlinks to be of great value when ranking sites.
Use Target Keywords
Gone are those days when you could stuff all the target keywords in your content and get ranked. Since google is way smarter now, you must be able to incorporate keywords in a strategic, intuitive and natural way. Content allows you to do just that in a number of ways, be it informational keywords, navigational or transactional.
Engage Audience
The quality and quantity of your content plays a major role in earning new users as well as retaining the existing ones. The more the users, the more chances you have of boosting your rankings.
Provide great User-experience
SEO revolves around many technical factors in regards with the structure of your website but at the end of the day it’s all about providing great user-experience to end users in every way possible. Relevant and quality content automatically increases the authenticity of your website in the eyes of Google.
Conclusion
SEO and content marketing cannot be separated. By creating good quality content is how you can use many important SEO elements to your advantage. For instance, backlinks, keywords, authority, and most of all user-experience. So, the next time, you are preparing for an SEO maneuver, be careful of your content game because it is everywhere! Whether you need SEO services or content marketing services, you can reach us at Midriff Info Solution Pvt. Ltd. We are here to serve you in the best way.