Do you have a website? Is it able to attract enough traffic? Is your website able to keep visitors for longer? A website is an opportunity to generate leads and increase sales. But for this, your website must be capable enough to hold visitors for longer. The more time they spend on your site, the more they are enjoying it. And perhaps, they even find your website useful. So, how can you ensure that visitors remain on your website for a longer period of time? Here are some ways.
Tips to Get Visitors to Stay on Your Website Longer
Enhance your UI for better visual experience – Don’t you want to build a site that is 100% unique? People love extraordinarily unique things they don’t find anywhere else. The purpose of your site’s design is to present your content in the best possible way so that don’t feel like leaving it. So, make your website design pleasing by
• Keep the background simple and avoid doing anything fancy. A plain or white backdrop is what you should opt for better engagement
• Changing the background alone won’t do much to your bounce rate. You should also create space to let your content breathe. Place it in a way with proper margins and padding so that your site looks clean and uncluttered.
• Use an easy-to-read font with readable font size. You can try keeping the font size to 16px.
Write Awesome content for better engagement
While your site’s UI can catch the attention of your visitors for a while, they could still bounce off if your content isn’t useful. But how to write content that triggers your visitors to take some action? • Study your analytics to analyze which pages on your site get the most page views and which pages have the maximum bounce rate. This will help you understand what content works for you and whatnot. • Write content that is of some help to your visitors. Your content should be able to improve different aspects of their lives like a business, relationships, career, health, etc., that truly matter to them. • Write long-form content as people look for more and more information. So, give them maximum insights through your content. • The headlines are the gatekeepers that play a major role in deciding whether or not your visitors will click through to your website. Hence, use relevant, attractive headlines. • Structure your content properly so that your visitors can find what they are looking for in the first go. In short, make it scannable. • Don’t simply write a boring piece of article. Instead, make it engaging enough for the readers. Inform them about your content but keep them entertained at the same time. Talk to them like you are interacting with a friend. • Add media like images, video clips, infographics, audios, etc., to spice up your text.
Make them return again
So, you’ve enhanced your site’s UI and improved content on it. But you should also ensure that your readers come back for more. So, how can you do that?
• Build an email address list and keep in touch with your readers and offering them new stuff frequently.
• Engage with your audience more and more through feedback, questions, and comments. Never ignore their requests or responses if you really care about their needs.
• Interlink your pages so that your readers can find other relevant information easily.
• Link your content with other informational websites. However, open external links in a new tab. This way your audience won’t automatically leave your site while moving to the external link.
• Place strategic calls to action on every page on your site to increase lead generation.
The Takeaway
Keeping the visitors on the site for longer is one of the most important things for the marketers when it comes to increasing leads and sales through a business website. Keep your visitors engaged as they are more likely to purchase a service or product. Try the above-mentioned tips and slash your bounce rate in half. If you need any assistance with your website development or design or content writing or even optimizing your site, contact digital marketing experts at Midriff Info Solution Pvt Ltd.