Goodbye to 2020!
Last year has brought a tremendous shift in the digital marketing industry. The COVID-19 pandemic has transformed how businesses operate. With customers turning to the online market for their daily needs, more and more companies have moved online to sell their products and services. Varied customer responses in 2020 due to the Covid crisis have helped marketing experts gain some insights into the marketing trends that will prevail in 2021.
Most of these digital marketing trends will help you cope with what’s popular as “new normal”. Below are given few areas where savvy marketing managers should indulge in this new year.
So, here we go.
Digital Marketing Trends Marketers Can’t Ignore in 2021
1. The AI Trend
This year, businesses and managers will have to consider Artificial Intelligence for various business processes and marketing seriously. It is advisable to use AI to analyze available data, improve communication, and predict consumer behaviors, and tracking operations. Further, businesses can use AI to achieve enhanced customer satisfaction by reading what the customers expect.
2. Live Interactions with Online Events
The pandemic has got us a new trend of virtual events, and this shall continue in 2021. However, marketers should note here is that virtual events with only one-way communication are powerless. Many companies and associations believe that virtual events should be broadcasted and not telecasted live because of the risks involved. While this is quite true, the reward is much greater than the complications involved. This is what the participants (attendees) are looking forward to in the coming year.
3. Reducing Social Media Channels
2020 saw many companies culling their social media channels they are using to share and influence. This is quite the right move. Why? With so many channels available, it is quite challenging to stay relevant to all of them. Hence, the need to declutter is inescapable. Therefore, social media marketing, in 2021, should limit their social media channels and stay relevant to only the most popular or significant ones.
4. Video Advertising will rise
Instagram launched its new “Insta Reels” feature in 2020, and the audience has loved it. This makes it quite evident that 2021 will experience a rise in more applications or features in the existing apps. Such features are an excellent way to get the users hooked on it, which helps businesses create customer loyalty and reduce their bounce rate. Besides, video advertising also conveys a large amount of information in a short time. Thus, marketers can better explain their product and services through video ads than any other advertisement format.
5. Social Media to become a top purchase channel
Gone are the days when social media was just a medium to communicate and interact with customers. The post-pandemic period has experienced a sudden rise in brands selling their products and services on their social channels and customers purchasing there. Social platforms like Facebook and Instagram are actually making it easier for customers to explore and buy without the need to leave the platform, making their buying experience quick and seamless. Hence, social commerce will continue to grow in 2021, and retail brands will have to adopt this new trend to survive and strive.
6. Optimizing content for Voice Search
While it is true that voice search isn’t yet a part of the Google algorithm, it is still dictating current search results. More and more consumers are adapting to this new search technique. And why not? Voice search
queries produce different results than text-based search results. Considering the growing popularity of this medium, marketers should optimize content for voice search, as well. It should be more direct and conversational that it sync accurately with the search query. By staying relevant, businesses could drive more traffic.
6. The Takeaway
The above-discussed trends are significant to start your digital marketing journey in the new year. While this is not it, we will update you with the evolving trends as months shall pass. These trends will help you boost traffic, increase sales while strengthening your bond with your customers. And if you want a more detailed approach to propel your business forward in 2021, get in touch with digital marketing experts at Midriff Info Solution Pvt. Ltd.