How to Get Business Leads at an Affordable Cost?

What is that one thing every business, be it a start-up or an established organization, is the most worried about? New leads, definitely. A constant flow of leads is one of the critical factors for sales success. Your business sales graph is sure to drop without ongoing leads.

But another major concern when it comes to lead generation is the cost involved. It can be very expensive to generate constant and valuable leads for businesses.

A survey by Get App Lab revealed that budget is one of the biggest challenges for businesses when it comes to lead generation (nearly 11.7%).

Are you one of these? Are you spending a lot to get some handful of leads?

No worries! Here we are at your rescue!

You don’t have to break your bank to attract and acquire quality leads to your business.

Yes, you heard that right!

You just need some marketing strategies that are ROI positive. So, here are some cost-effective lead-generation tips that will help you acquire more leads under your budget.
Let’s get started!

Spread the Words with Mouth

Wondering? It’s no surprise that word-of-mouth is the most influential marketing practice that encourages discussions and promotes customers to at least your products or services a thought. Nearly 80% of buyers say they consider recommendations from their friends, family and relatives. For them, word-of-mouth is a source for trustworthiness.

To implement word-of-mouth advertising, optimize every aspect of your business that influences the customer experience. You can do this by focusing more on answering customer emails promptly, responding to inbound calls, having great customer support and delivering outstanding customer service. The key is to make your customers happy & win their trust and they will spread the word-of-mouth about your brand on their own.

Also, ask your customers to leave their feedback & responses on your social handles and Google business profile. This will help you build your online reputation.

Count on your Preferred Social Media Channel

Marketers do not count social media when it comes to planning their lead generation strategies. And this is where they suffer. Social media has a lot of potential in terms of influencing audience and attracting them to your brand. But how to do that? Well, there are two ways: (i) if you have adequate resources, then do mass posting on your social media handles; OR (ii) choose one of two social handles and promote your brand only on those.
You can begin by posting links at least thrice a week on your social channels including Facebook, Twitter and LinkedIn. Posts links of specific landing pages that offer high-performing deals.

Analyze your landing pages to determine which posts are getting you the most leads. Then, link your social media to those pages.

Another creative and fun way to leverage social media for lead generation is by creating contests and giveaways. Customers often look for fun and engaging contests on social media. And why not? Who doesn’t like “FREE”?

Host Webinars

A survey by Ready Talk discovered that 62% of all B2B marketers use webinars to nurture leads. Further 49% said that 20-40% of webinar subscribers turned into qualified leads.

Webinars give you opportunities to reach prospects on a global scale. This helps you expand your customer-base and even minimize the cost per head.

Another way to leverage webinars for lead generation is by co-hosting a webinar with an industry partner. This specifically works well for start-ups and small businesses. This is because your industry partner will promote the webinar to their email list directly. So, peoples who sign up turn out to be valuable leads for your business. So, it’s a win-win for both the parties.

The Takeaway

Try out these cost-effective tips to generate leads for the next few months and you could see the results yourself. And if you need any professional assistance, get in touch with one of the best lead-generation companies in India, Midriff Info Solution Pvt. Ltd. We can help you generate lead faster in the most efficient ways. For more details, contact us today!