Website design and development is not a one-time process. For desired revenue and scalable growth, you must redesign your website whenever it is needed. There are a number of reasons to redesign a website. Starting from face lifting the design and functional elements to adding new tools, technologies and features as the trend requires. Moreover, if it’s an e-commerce website, then the need to redesign it becomes even more important. Why? It’s your point-of-sales (POS) for all your customers and even other businesses. Your e-commerce website, or online store has to be top-notch in all the areas, fully-functional and operational 24/7. If you’re not sure as to when, or whether or not to redesign your website, there are a number of factors to look for. Low sales & revenue, less traffic & more bounce rates, slow speed & navigation are some of the factors that indicate an immediate redesigning of your online store. And that’s what we’ll be talking about in this post. Let’s get started!
1. Speed
A slow website that takes longer to load will push your customers away before it even loads. Nobody wants to wait on a slow website. So, if your site or any webpage takes longer than 3 seconds to load, then you must consider redesigning it as fast as you can. Slow speed can also result in higher bounce rates and eventually lower conversion.
2. Navigation
Your e-commerce website will contain thousands of products and services. But if your customers can’t find it, then I’m afraid you’d be losing a lot of clientele as well as business to your competition. The point is that all your products, services, offers and information should be easily accessible to users without having them to click and search a lot. A search box is a good way to make navigation and search easy for your customers.
3. Responsiveness
An e-commerce website must also work across different types of devices and screens, be it a mobile, tab, or desktop. Mobile friendliness is very important for the success of your online business since most users prefer managing their online affairs from smart phones while on the go. That’s why many companies have their own mobile apps as compatible phone versions of their website
4. Outdated Design or Related Issues
Ideally, every website should be redesigned after every 3 years. But not many companies do that since many a times an old website works just fine given that it’s being regularly maintained and updated. However, if your site is old, and is not giving you the expected output, chances are that the design has gone out of fashion and it needs a new style. Redesigning your website can work wonders for you here.
5. Broken links
Broken links or dead links are a major turn-off for both new and existing customers alike. Ever seen that “404” error? How quickly we close it off as soon as we come across it! Well, now that you know what it means, make sure that none of your webpages are dead or broken. If you find any, you can remove and replace them with correct URLs while rebuilding your website.
6. Security
Due to the online purchasing and transactions involved in an e-commerce platform, security becomes a top priority for any online business. People want a discreet and safe experience since they have to share their bank and card details to be able to make an online purchase. So while redesigning, don’t forget to secure your site with HTTPS so as to prevent unauthorized users and scammers from stealing or leaking your clients’ information.
7. SEO
Search Engine Optimization (SEO) is most crucial for the success of any online business, be it e-commerce or not. It is so essential that if your site is not SEO friendly, you may not exist in the eyes of Google or other search engines for that matter, meaning that you won’t exist in the digital market at all. Lack of SEO elements in your site is certainly the most important reason to redesign your site.
Takeaway
A website redesign has a lot to do with changing the code, content, structure, and visuals of your site for a better user-experience. But working on the architecture of your site can also resolve many of the issues that may have been keeping you from generating more sales and revenue. For your ecommerce site redesigning, get in touch with the professionals at Midriff Info Solution Pvt.Ltd and we can give it the best revamp.
