We are in 2020, so is the growth of the internet, social media, and thereby online marketing along with its challenges. The surge in the traffic online is at its best.
Especially, in these challenging times, the restrictions and fear of stepping out have increased the duration people spend online including social media platforms.
This fast-paced online industry has left the brands with plenty of opportunities to shoot up their businesses digitally and step ahead of the competitors.
But are you still out of this game? Or still, stuck to your outdated marketing strategy for brand promotion?
Hang on!
Here are the 5 Ways Brands Can Reinvent Their Digital Marketing Strategy
Video Focused Content
Videos are the future. 82% of the global internet traffic will come from video streaming and downloads by 2022 (estimated by Cisco, 2019).
Videos are fun and interactive. It is an effective way to pass on information to a large audience. Watching an engaging high-quality video of 2 minutes is more interesting than reading a 2-page article for the same information. Isn’t it? Moreover, video content, particularly on Youtube, is a never-dying content. It can even show up to the viewers even after years. You know the great Youtube algorithm!
Prioritize the Platforms
Spreading across various platforms is vital for diversification and “being everywhere” factor.
Yet, there is a need to identify the target audience and aim the corresponding platforms. This helps to create a deep and focused connection with the target audience.
For instance;
A brand with a fashion business should better market at Instagram than on LinkedIn or
A brand with B2B services must focus on LinkedIn for its digital marketing.
Go User/Consumer-Friendly
Customize your website according to the needs of the consumer. Get the feedback and enhance the user experience.
The frictions like slow loading speed, sign up, non-searchability, user’s data privacy are serious concerns. Targets might get reluctant to buy any good and services or even stay at the brand’s page due to these frictions. Getting a hook on the landing page and holding the visitors back on the platform is significant. Or else, the efforts put in digital marketing can go in vain.
Influencer Marketing
With the increasing reach of social media, the experts of every domain are getting wider reach. Due to their niche following, their influencing power has become quite effective.
Brands can well partner with the influencers of their domain and market their product smoothly. Though, the brands must study the influencers and their image among the followers beforehand. Influencer marketing is practical and fruitful. It taps the target audience directly and builds upon the trust established by the influencer with his/her followers.
Podcast Marketing
Podcasting, probably, is the most unknown, innovative, and free way paper writing to market. Brands can create engaging podcasts for their audience. Any special service, business successes, and social initiative, etc. by the brand can be communicated effectively using podcasts.
These podcasts can then include brand promotion and services marketing along. Even getting interviewed at other podcasts is not a bad idea at all. It can put great push and trustworthiness to the brand if the podcast has a loyal and wide audience.
After getting enriched with this wisdom, what’s holding you back?
Go and review, reinvent, and revive your digital marketing NOW! For any assistance, contact Midriff Info Solution Pvt Ltd.
