It takes many important factors to successfully establish and run a business. Creating a logo is one of them. Although, to some of us, it might not seem like a top priority.
“Even a simple logo will do or maybe we don’t even need a logo,” the little voice back in your head might be telling you.
However, as a leading logo design company in India, we would recommend you not to listen to this voice. Having a logo is as important as offering high-quality products and earning positive referrals if you want to see your business succeeding.
Why is Logo Design Important in 2020?
Are you looking for reasons? Well, there’s not just one, but five. Let’s have a look:
Reason 1: A Logo is the Face of Your Business
Given the present times when there are thousands of brands available in the market, and users have become picky while purchasing products, there is no denying to this fact. Attention spans are already short these days, i.e. 8 seconds and customers decide everything on the basis of appearance. Now, if your business doesn’t have a logo or a logo that isn’t much impressive – most people will not even pay attention to your brand, let alone buying your products. In simple words, a logo is the face of your business which will create your first impression. If this impression is not good, customers will not consider you.
Reason 2: Audience Remembers Brands with Logos More
As we already said, the attention span of the audience is short. Some of the audience probably doesn’t even remember the brand they used the last time unless it’s something of the regular use or you are a big name like Apple, Facebook, or Samsung. The only thing that can help them remember about your brand is a logo because they immediately associate it with their memories of your business. In simple words, logos are a positive recall that will lead your audience to your company.
Reason 3: A Logo Fosters Brand Loyalty
Consistency is what customers crave the most. Having a logo shows that you are consistent, trustworthy, and accessible.
Understand this with an example. You go to a store and see two pairs of sneakers. One has the logo of Nike and the other has a logo of some unknown brand. Which one would you buy? The one with the logo of Nike, of course because it gives you the impression that you are in safe hands, and trust & loyalty follows. That’s why you need a good logo that can trigger the same feelings about your brand among your customers because then they will seek you again and again.
Reason 4: A Logo Separates You from Competition
There are probably 50 other brands like you in the market. How would you convince the audience that you are different? You will do this with the help of your logo. A well-designed business logo can communicate everything, starting from a company’s background to their values and vision for the future. So, having a good logo is a must.
Reason 5: The Audience will Expect You to Have a Logo
This is one of the most important things we have learned throughout our careers in logo designing. The logo is the first thing your audience will look for before reaching out to you for business and they will expect you to have it. The logo needs to be the front and center of your marketing materials like business cards, flyers, and advertisements. Otherwise, you will miss an opportunity to make your business stick in their heads.
As a reputed logo design company in India, we have helped many businesses stand out and capture the attention & interest of their audience with highly impressive logos. So, we can also help you out. Contact us today.
