Just like every other thing in the world is susceptible to change, so does social media. One thing that doesn’t change about social media is its growing popularity, but this fact changes every other thing about it. Perplexed? Social media trends rarely stay the same and change every year. Isn’t it the nature of society itself? Interest change, habits change, new platforms come into existence, and existing ones evolve. All this brings a change in the interest of people and how they react to social media. So, let’s see the Top 3 Social Media Marketing Trends 2020.
Trend 1: Niche Social Channels Will Perform Better
Source: Statista
No doubt, Instagram and have ruled the social media industry for quite along. In recent years, however, a few other niche social media platforms have emerged significantly and risen to fame. For instance, TikTok is a platform that came into existence in 2016 and within no time gained widespread popularity. Not only the platform is popular among youngsters, but people of all ages are habitual to this platform. Similarly, the gaming community prefers Twitch, while B2B organizations flock to LinkedIn for their social media marketing. This trend will continue to evolve in the year 2020 and beyond.
Trend 2: Social Commerce Will Inflate
For a decade, social media platforms including Pinterest, Instagram, and Facebook have been used by brands to advertise and sell their products and services online. Hence, Social commerce has turned out as the new retail avenue for organizations. Continuing in the same direction, this trend is going to get stronger and become a mainstream retail platform in the year 2020 and beyond. The trend of social commerce will strengthen with more and more social networks and announce pro-selling features including shoppable posts. Marketers and brands will make the best out of these features and integrate social commerce in their sales and promotion strategies.
Trend 3: Social Media to be used highly for Customer Service
Social media is a place for people to socialize online on a global scale. They can talk to each other and share photos and videos. However, those days exist no more, and social media is a way ahead of just being that. Moreover, it has become a platform for commerce and discovers the best products. And now, it is becoming a channel for customer service also. Many businesses have started using social media platforms for delivering customer services.
With a lot of customers reaching out to brands on social media channels, organizations are quickly adapting to this transition. The fact that social media is a way of direct interaction, customers are inclining more towards getting instant responses from the brands. The popularity of this trend has already increased; things are not like they were a few years back when one-off cases were seen where customers posted their complaints or questions on social media channels of the brands to seek immediate attention. Today, it has become one of the most important customer service channels and will even continue to several years coming ahead.
If you too want to make the best out of your social media channels for your brand, contact Midriff Info Solution and get professional social media marketing services.
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